TWITTER EXPERIMENT: You should have identified metrics to be tracking, and you should be tracking those metrics.

Twitter Phone Call

What to tweet?

Twitter Checklist

Twitter Clients: Having trouble with Tweetdeck, what are some other options?
Try CoTweet

How To Measure?

Twitter Analyzer
http://twitalyzer.com/

Twiangulate
http://twiangulate.com/search/

TweetStats
http://tweetstats.com/

Twitter Counter
http://twittercounter.com/


Listening Phone Call

  • Report template is working well to help parse the information
  • What if no one is talking about our organization? Time to start engaging. Where are people engaging with you already on social media? One option is to have your Facebook Fan page serve as a listening post/focus group.
  • Some are launching some experiments with FourSquare
    http://beth.typepad.com/beths_blog/2010/04/theatre-foursquare.html
  • Listening via Twitter - also adding existing donors/ticket buyers Twitter handles to database - social CRM






42nd Street Moon
AXIS Dance Company
San Francisco Girls Chorus
San Francisco Performances
SFGMC (See their listening worksheet)